Experience
Meta
Staff Content Designer · July 2024 – July 2026
- Led content design for AI-powered features inside Meta's internal tooling including Devmate (the AI for engineers), as well as supply chain and finance conversation-based AI assistants
- Scaled content strategy across a complex ecosystem of dozens of concurrent finance products, acting as the core reviewer for pillar-wide releases
- Defined reusable content patterns and guidance for complex interconnected products
- Key impact included shipping a product that saved more than 20M annually, launching a suite of conversational AI flows that reduced purchasing cycles from 4 months to 1, and representing CD for design leadership reviews
Content Design Manager · May 2022 – June 2024
- Managed a team of 4–8 content designers across 3 pillars, supporting the team through multiple rounds of layoffs and reorgs, along with career coaching, promotion packets, and exits
- Collaborated in strategic roadmapping with leadership from product management, data science, engineering
- Led DEI initiatives for the org, including an accessibility fixathon with org-wide impact (for 5 years)
- Championed team through data-backed storytelling at exec reviews
Senior Content Designer · August 2020 – April 2022
- Put order to existing products through creating design systems where there had been none, developing taxonomies, renaming suites of products, and structuring intentional information architecture from zero
- Partnered with internationalization to launch products in 18 languages including Japanese and Arabic
- Defined best practices, mentored peers, and led creative exercises that shaped the vision for Content Design as a craft in Enterprise
Uber
Senior UX Writer
- Owned the consumer-facing experience for the Uber Eats app and website, collaborating with designers, researchers, marketing, and brand to deliver a cohesive product for tens of millions of users
- Ran A/B copy tests with data science and marketing, first identifying high-impact opportunities and then crafting variations of copy to achieve business goals such as increasing cart size and paying subscriptions
- Built guidelines and process improvements with localization for well-contextualized translations across 43 languages
- Wrote cross-org style guides — including promotions copy for operations teams and scalable emoji guidance for engineers
- Appointed CFO (Chief Fun Officer)
UX Writer (contract)
- UX writer for Google Search small business ads, partnering with PMs, designers, researchers, engineers, and marketing for a search results experience surfaced at the very top of Google local search results
- Shaped backend configuration tools enabling small businesses to input pricing based on variables like time and scope, connecting to a consumer quote feature that surfaced real-time pricing
- Owned style guides, copy testing, localization, and accessibility strategy across the surface
Udemy
Content Strategist (contract)
- Produced UI and long-form copy for a multi-step instructor training tool
- Audited 1,000+ articles, PDFs, and videos to organize the knowledge base
- Created the foundational UX writing style guide and knowledge base templates
- Owned strategy and governance for content migration across the knowledge base, support center, and community in eight languages
CIMMYT
Knowledge Management Communications Officer
- Built the information architecture for a 1,200-person SharePoint intranet spanning 14 offices worldwide
- Project-managed a $1M archival project, translating technical jargon into accessible language and coordinating across archivists and a third-party digital museum team
Earlier
Freelance content strategy, UX writing & copywriting (2012–2013) · Sustainable Business Editor, Social Media Today (2011–2012) · Editorial Manager, Celilo Group Media (2007–2010) · Community Marketing Consultant, Yelp (2006).
Education
- Lewis & Clark College — B.A., English Literature
- General Assembly — Product Manager course
- Hackbright Academy — Python Intensive course