About
Senior UX & content designer with 15+ years in tech.
I shape product language and lead the teams that scale it. Most recently at Meta, I design content for AI-powered, agentic experiences and have managed a team of 4–8 content designers. Before Meta I wrote and set content strategy at Uber Eats, Google, and Udemy.
I work with design, product, engineering, research, and legal to ship UI copy that helps people get things done — and I build the systems, style guides, and tooling that make that work repeatable across an org. I like roadmapping, UXR sessions, design crits, and finding the clearest possible way to say a hard thing.
What I do
- Content strategy
- Conversation & agentic experience design
- Design systems & governance
- Team leadership & mentorship
- Accessibility & inclusive language
- AI-powered workflows
- UX writing
- Localization
Experience
Meta
Senior Product Content Designer · 2024 – Present
Content design for AI-powered, agentic features inside Meta’s internal tooling — including Devmate (engineering assistant) and finance & purchasing assistants. Reviewer for pillar-wide content before it ships.
Content Design Manager · 2022 – 2024
Mentored and led a team of 4–8 content designers; shipped high-visibility work across multiple product verticals and roadmapped with PM, Product Design, Data Science, and Engineering.
Senior Product Content Designer · 2020 – 2022
Crafted and tested in-product language for tools used by every employee; defined naming systems, taxonomies, and extensible design-system guidance. Led the org’s accessibility initiative for years.
Uber
Senior UX Writer
Led consumer-facing writing for the Uber Eats app and site with 12 designers, researchers, and an illustrator across SF, New York, and India. Ran A/B copy tests touching millions of users a day, and built cross-org style guides and localization process across 43 languages.
UX Writer & Content Strategist
Sole UX writer for a localized small-business ad feature surfaced at the top of Search. Owned style guides, copy testing, localization, and accessibility; co-authored the UX chapter of Google’s Human Centered AI Guidebook.
Udemy
Content Strategist & UX Writer
Built a video-creation tool’s UI copy, audited 1,000+ articles, and created Udemy’s UX writing style guide plus knowledge-base templates and migration governance across eight languages.
CIMMYT
Knowledge Management Communications Officer
Built the information architecture for a 1,200-person intranet across 14 offices, project-managed a $1M archival effort, and trained international staff — translating technical jargon into friendly language.
Earlier
Freelance content strategy & UX writing (2012–2013) · Sustainable Business Editor, Social Media Today (2011–2012) · Editorial Manager, Celilo Group Media (2007–2010) · Community Marketing Consultant, Yelp (2006).
Education
- Lewis & Clark College — B.A., English Literature
- UC Berkeley Extension — Full-stack coding bootcamp · 2017–2018
- General Assembly — Product Manager course · 2017
- Hackbright Academy — Python Intensive · 2017
Let’s talk
Open to senior IC and leadership roles in content design and strategy.