Experience
Tools: Figma; AI prototyping with VS Code; Claude and ChatGPT for independent work.
Meta
Selected work across Meta roles
- Standardized intake and triage across a 350+ product Enterprise portfolio; led a pilot addressing 893 tasks, trained Operations and Content Design, and created examples for AI triage training.
- Owned the inclusion workstream for Meta's new company voice and tone; all recommendations were incorporated into the updated framework.
- Aligned 20+ colleagues across 4 campus-product teams around a shared multi-year vision for Ride, Eats, and Office Guide.
Staff Content Designer · July 2024 – July 2026
- Led content design for a purchasing system delivering $20M+ in annual savings and reducing end-to-end cycles from 4 months to 1, a 75% reduction; shipped conversational AI and background answering.
- Unified workflows across $18B in annual purchasing spend, consolidating 9 entry points into 1 and halving request creation time from 6 days to 3; reusable questions became the standard across purchasing teams.
- Shipped contract-management content that reduced NDA cycle time by 71% and duplicate NDAs by 6%, with internal-tool adoption increasing approximately 16%.
- Created foundational content and voice and tone guidance for an AI developer assistant that grew to 5,500 daily active users.
- Helped train Metamate by rating model outputs, correcting failures, and testing new cases.
Content Design Manager · May 2022 – June 2024
- Managed and coached 4–8 content designers across 3 product pillars; enabled team delivery for a commerce launch generating $42M in first-week revenue.
- Managed the designer building the design system, set pattern-roadmap priorities, approved work, and contributed patterns during her leave.
- Led separate content systems programs: 2,000 string edits saved 800+ engineering hours; 15 reusable patterns were adopted 154 times, saving 1,000+ engineering hours.
- Co-led the Enterprise DEI Network, presenting quarterly to C-level leadership; led annual accessibility fixathons over 5 years, uniting Engineering and Design around accessible internal products.
Senior Content Designer · August 2020 – April 2022
- Improved payments compliance workflows, reducing agent handling time from 2–8 hours to 1.5 hours and charity onboarding from 28 days to 14.
- Led cross-functional localization for payments communications, brought localization into product roadmaps, and partnered with internationalization to launch products in 18 languages.
Uber
Senior UX Writer
- Owned content design for Uber Eats consumer app and web experiences serving tens of millions of users, partnering with Product Design, UXR, Engineering, Marketing, and Brand.
- Identified high-impact opportunities and ran A/B copy tests with Data Science and Marketing, testing language against cart-size and paid-subscription goals.
- Built localization guidelines and processes supporting well-contextualized translations across 43 languages.
- Created cross-team standards for promotions and reusable emoji guidance for Engineering and Localization.
UX Writer (contract)
- Shaped consumer and small-business experiences for Google Local Services, partnering with Product Design, UXR, Engineering, Legal, and senior executives.
- Designed language and pricing configuration for customer estimates; used research to distinguish estimates from fixed prices and clarify local price context.
- Partnered with UXR on 13 interviews and observed all sessions to refine local trust signals; several copy variants increased clicks in experiments.
- Contributed to the UX section of Google's Human Centered AI cookbook; owned style guides, copy testing, localization, and accessibility strategy.
Udemy
Content Strategist (contract)
- Produced UI and long-form copy for a multi-step instructor training tool
- Audited 1,000+ articles, PDFs, and videos to organize the knowledge base
- Created the foundational UX writing style guide and knowledge base templates
- Owned strategy and governance for content migration across the knowledge base, support center, and community in eight languages
CIMMYT
Knowledge Management Communications Officer
- Built the information architecture for a 1,200-person SharePoint intranet spanning 14 offices worldwide
- Project-managed a $1M archival project, translating technical jargon into accessible language and coordinating across archivists and a third-party digital museum team
Earlier
Freelance content strategy, UX writing & copywriting (2012–2013) · Sustainable Business Editor, Social Media Today (2011–2012) · Editorial Manager, Celilo Group Media (2007–2010) · Community Marketing Consultant, Yelp (2006).
Education
- Lewis & Clark College — B.A., English Literature
- General Assembly — Product Manager course
- Hackbright Academy — Python Intensive course