Meta | Enterprise | B2B
Staff Content Designer
- Created the foundational voice-and-tone guide and wrote and revised prompts for Devmate, an AI developer assistant; turned UXR feedback about annoying enthusiasm into an exclamation-point limit. Devmate grew to 5,500 daily active users.
- Hand-ranked hundreds of Metamate responses against established criteria and reference examples, discussed judgments with the evaluation team, corrected failures and tested new cases to inform model training.
- Designed and scoped conversational purchasing: handed the team a complete AI assessment defining which questions the assistant should ask versus answer in the background from profile information or public sources. The team built and shipped it.
- Led Finance pillar content across $18B in annual purchasing spend, negotiating reusable questions with Legal, Risk and Operations, and took on product design through launch. Cycles fell from four months to one, with $20M+ in annual savings. Case study
- Standardized intake and triage across a 350+ product portfolio: set shared review and routing criteria, created examples for AI triage training, trained Operations and Content Design, and led an 893-task pilot. Case study
Content Design Manager
- Set design-system roadmap priorities and reviewed and contributed component and content patterns: 15 patterns adopted 154 times, saving 1,000+ engineering hours. A separate program of 2,000 string edits saved 800+ engineering hours.
- Hired and managed eight designers, including staff-level designers, across the US and Singapore; partnered with directors on roadmaps, staffing and priorities. Trained the team on AI use and output verification, using conflicting model outputs to calibrate critical evaluation.
- Oversaw a full rebuild of the Oculus Help Center by a designer on the team in Singapore, serving as team lead and main point of contact with the Help Center team.
Senior Content Designer
- Simplified payments compliance workflows, reducing handling time from 2-8 hours to 1.5 hours and charity onboarding from 28 days to 14; partnered with internationalization to launch products in 18 languages.
Additional Meta work across roles
- Built the legal takedown tool for government requests from every country where Facebook and Instagram operate. Mapped regional and central Legal processes and aligned them on one workflow; 100% adoption globally.
- Owned the inclusion workstream for Meta's updated voice and tone; all recommendations were adopted. Co-led the Enterprise DEI Network, presenting quarterly to C-level leadership.
Uber | Uber Eats | B2C
Senior UX Writer
- Owned content design for consumer app and web experiences serving tens of millions of users. A/B tested checkout messaging with Data Science and Product Management, increasing cart size by several percent; built localization guidelines for 43 languages. Case study
Google | Search Homepage and Small Business Ads | B2C and B2B
UX Writer (contract)
- Explained an ML call-analysis feature to small businesses; one of two UX writers on the UX section of Google's Human-Centered AI cookbook. Partnered with UXR on 13 interviews; several tested copy variants increased clicks.
- Aligned Local Services Ads pricing language with Design, Engineering, Legal and senior executives; created consistent language for the Google Guaranteed promise, coverage and limits.