An AI assistant for the work behind every invoice

Inside the work

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The work behind a receipt

A coffee on a business trip. Office supplies between meetings. Each purchase is quick; getting the paperwork afterward can take much longer.

Godino serves the Mexican market, where obtaining a formal tax invoice can mean returning to each business’s invoicing process after a purchase. A receipt is the starting point, but people still need the formal invoice to support eligible tax deductions. Repeating that work across many purchases is an administrative burden, especially for people traveling for business.

Godino acts as an assistant for that work. People take a photo of a receipt and send it to a friendly AI bot, primarily through WhatsApp. The assistant handles obtaining the formal invoice from the business, helping people collect the documentation they need for their taxes.

The core product task is obtaining the invoice. It is a concrete result people need to recognize, distinct from a conversation ending or a receipt being uploaded.

My role in product design and research

I lead product design and UXR with an engineering partner. My work spans the UI/UX, information architecture, conversational flows, and the relationship between the assistant, app, and portal.

I design both what people see and how the conversation moves the task forward: what the assistant asks, what it explains, and how people understand what is happening with their receipt.

Godino has individual and enterprise versions. My scope covers the product experience across those versions, with the same central challenge: make a complex administrative task feel manageable without hiding the information people need to trust it.

Start with a photo in WhatsApp

WhatsApp is the primary experience. The app and portal support the wider product, but the starting point is a familiar action: take a photo and send a message.

That changes the design problem. People should not need to learn an invoicing tool before they can delegate a task. The conversation needs to help them supply what is needed and understand what happens next.

I created Godino’s conversational flows alongside the screens and interactions. The assistant’s friendly voice is part of making the service approachable; its questions, explanations, and follow-through make the interaction useful.

Make the assistant’s work visible

Delegating financial paperwork requires trust. A friendly response alone does not tell someone whether the invoice has actually been obtained.

The design needs to distinguish between receiving a receipt, work still in progress, an invoice being available, and a request that needs the person’s attention. Each moment calls for a clear explanation of what the assistant has done and what, if anything, the person needs to do.

My focus is on clarity across the conversation and interface:

• Connect each update to the receipt and purchase it concerns.
• Make progress and completed work distinguishable.
• Explain the next action when more information or involvement is needed.
• Keep the resulting invoice easy to find.

These are the design priorities behind an assistant people can rely on. The person needs enough visibility to understand the work without having to perform every step themselves.

Connect the conversation, app, and portal

The invoice workspace and billing-profile examples show supporting parts of the experience. People can review invoice information and access the details needed for invoicing beyond the WhatsApp conversation.

I designed these screens and flows as parts of the same service. A receipt, its progress, and its resulting invoice should remain understandable as people move between a conversation and the product’s other surfaces.

The individual and enterprise versions make that continuity especially important: the product must carry the task and its context across the experience rather than leave people to reconstruct it from separate messages and screens.

Improve the conversation and follow-through

My work also includes configuring AI agents to deliver follow-up outreach across the user funnel and run conversational A/B tests.

This extends design beyond the initial exchange. If someone begins but does not finish, the follow-up is another part of the product experience: its language and next step need the same care as the onboarding conversation.

UXR is part of my role alongside product and conversation design. I bring that research responsibility to the questions at the center of the experience: can people understand the service, delegate the work confidently, and recognize when it is complete?

Design for a task people want off their plate

Godino brings product design, conversation design, and UXR together around a practical need. The value is having the assistant obtain invoices from individual businesses while keeping the person informed.

The design challenge is making that delegation feel clear and trustworthy—from the first receipt photo to the formal invoice they came for.