Udemy · 2017–2018
Helping new instructors find their footing
Introducing new instructors to Udemy, its policies, and the product features.
Explore the graphic - My role
- Content Strategist & UX Writer
- Period
- 2017–2018
- Project focus
- Lifecycle · Content strategy
At a glance
The work in context.
The challenge
New instructors needed an introduction to teaching tools, policies and the wider platform.
My contribution
Worked with marketing and instruction managers on emails and knowledge-center articles.
The takeaway
An onboarding series can teach useful product behavior and create a template for future campaigns.
Inside the work
View larger Help instructors understand coupons and quality reviews.
Introducing new instructors to Udemy, its policies, and the product features.
I worked with the marketing and instruction managers to create a series of emails and knowledge center articles for people who signed up to teach online.
The welcome experience
The email introduces the platform and gives new instructors a reason to begin.
Introducing tools and policies
The email explains the coupon behavior and gives instructors a clear action.
Practical guidance connects a policy and a product tool to the instructor’s work.
Knowledge-center articles
- Your personal networkOpen resource
- Establish yourself with social proofOpen resource
- Expand your reachOpen resource
- Share your knowledgeOpen resource
Outcome
High open rates (60%) and a template for future campaigns.