Resume/CV
Carissa Wodehouse
Email | 510-984-3458 | Skype: Carissa.W
Editorial Manager and Online Community Manager
EcoMetro Guides, ecometro.com for Celilo Group Media (Feb 2007-June 2010: website launched August 2008)
Researched, wrote, and published weekly articles on green living topics for 6 US cities
On 4 person team that created ecometro.com from the ground up working with 3rd party developers, created editorial plan and calendar using research on competitor sites
Wrote blogs and newsletters, hired and edited local bloggers (Community Server and ExactTarget)
Used Google Analytics to monitor site traffic, created social media reports for team and publisher
Spearheaded Twitter, Facebook, and Flickr accounts in 2008 for each market, later trained market directors to take over. Examples: http://www.facebook.com/ecometroseattle, @ChinookBookSEA
Wrote holiday gift guides for Portland and Twin Cities using questionnaires sent to participating small eco businesses, for roughly 30 eco businesses per city with 2 products each
Created nearly 50 green living tips for use on the KPLU (Seattle radio) site
Print EcoMetro Guides (2007-2010)
Green guides and coupon books with 150,000 circulation, published annually in six markets under the names Chinook Book, Blue Sky Guide, and EcoMetro Guide, now united under the Chinook Book name
(2007 Portland, Seattle, Minneapolis/St Paul; 2008 + Berkeley/Oakland; 2009 + Denver/Boulder, Silicon Valley)
Remotely researched and wrote localized green living content incorporating local and national regulations, rebates, and services culled from government sites, local blogs, and everything in between. 12 annual sections (500~ 900 words each): organic foods, farmers markets, energy savings, renewable energy resources, low-water gardening, green home interiors, green building, recycling, community resources, eco-fashion, biking, and mass transit
Created new content concept with narrative voice, features such as local interviews, 2-3 interactive features annually (ex. home water use calculators) to also be used on the website as downloads
Influenced concept for new, modernized look inside and out
Incorporated feedback from local government sponsors in new markets, used tools such as Google Street View to describe neighborhoods and buildings in other cities I’ve never been to.
Preliminary content and concept planning for iPhone app with a 3rd party developer
Freelance Writing
Portland Tribune (Sustainable Section), 2006
Local sustainable arts and businesses interviews, event coverage
Portland Institute for Creative Arts (PICA), Annually in September, 2005-2009
Blogging at pica.org during PICA’s 10 day annual Time Based Arts festival
Additional Publications: L.A. Times (Winter Olympics), Plenty Magazine (eco-fashion), UltraPDX.com (designer interviews, fashion show coverage)
Freelance Social Media Marketing
Yelp.com, Marketing Assistant for Portland launch, contract, 2007
Created reviews and community lists, fostered community interaction, added to directory for Yelp
Urban Pages.com and Urban Pages Guide (print), freelance, 2007
Research and writing for short articles on Portland businesses and attractions (top modern furniture stores, hipster bars, etc)
Education
Lewis & Clark College, Portland, OR
English Literature, creative writing focus, Academy of American Poets Award
Skills
Wordpress, Moveable Type, ExactTarget, Creative Commons photos and audio, Microsoft Office, basic Adobe CS, basic HTML, Community Server, Google Apps, Google Analytics and tools, Twitter and tools, Flickr, Facebook pages.
Mid-level Spanish.
Personal Interests
Travel, poetry, digital media, contemporary arts, traditional crafts, scuba diving, biking
Carissa Wodehouse
Email | 510-984-3458 | Skype: Carissa.W
Editorial Manager and Online Community Manager
EcoMetro Guides, ecometro.com for Celilo Group Media Feb 2007-June 2010. Website launched August 2008
- Researched, wrote, and published weekly articles on green living topics for 6 US cities
- On 4 person team that created ecometro.com from the ground up working with 3rd party developers, created editorial plan and calendar using research on competitor sites
- Created concept and content for blogs and newsletters, hired and edited local bloggers
- Used Google Analytics to monitor site traffic, created social media reports for team
- Spearheaded Twitter, Facebook, and Flickr accounts in 2008 for each market, later trained market directors to take over.
- Wrote holiday gift guides for Portland and Twin Cities using questionnaires sent to participating small eco businesses, for roughly 30 eco businesses per city with 2 products each
- Created nearly 50 green living tips for use on the KPLU (Seattle radio) site in cross promotion
Print EcoMetro Guides 2007-2010
Green guides and coupon books with 150,000 circulation, published annually in six markets under the names Chinook Book, Blue Sky Guide, and EcoMetro Guide, now united under the Chinook Book name (2007 Portland, Seattle, Minneapolis/St Paul; 2008 + Berkeley/Oakland; 2009 + Denver/Boulder, Silicon Valley)
- Remotely researched and wrote localized green living content incorporating local and national regulations, rebates, and services culled from government sites, local blogs, and everything in between. 12 annual sections (500~ 900 words each): organic foods, farmers markets, energy savings, renewable energy resources, low-water gardening, green home interiors, green building, recycling, community resources, eco-fashion, biking, and mass transit
- Created new content concept with narrative voice, features such as local interviews, 2-3 interactive features annually (ex. home water use calculators) to also be used on the website as downloads
- Participated in rebranding for new, modernized look inside and out
- Incorporated feedback from local government sponsors in new markets, used tools such as Google Street View to describe neighborhoods and buildings in other cities I’ve never been to.
- Preliminary content and concept planning for iPhone app with a 3rd party developer
Freelance Writing
Portland Tribune 2006
- Local sustainable arts and businesses interviews
- Eco fashion show coverage
Portland Institute for Creative Arts (PICA) 2005-2009
- Blogging at pica.org during PICA’s 10 day annual Time Based Arts Festival
Additional Publications: L.A. Times (Winter Olympics), Plenty Magazine (eco-fashion), UltraPDX.com (designer interviews, fashion show coverage)
Freelance Social Media Marketing
Yelp.com Contract, 2007
- Marketing Assistant for Portland launch
- Created reviews and community lists, fostered community interaction, added to directory for Yelp
Urban Pages.com and Urban Pages Guide Freelance, 2007
- Researched and wrote short articles on Portland businesses (top modern furniture stores, hipster bars, etc)
Education
Lewis & Clark College, Portland, OR. English Literature, creative writing focus, Academy of American Poets Award
Skills
WordPress, Moveable Type, Tumblr, ExactTarget, Creative Commons, Microsoft Office, basic Adobe CS, basic HTML, Community Server, Google Analytics and tools, Twitter and tools, Flickr, Facebook and tools.
Mid-level Spanish.
Personal Interests
Travel, poetry, digital media, contemporary arts, traditional crafts, scuba diving, biking