Resume/CV

Editorial and Online Community Manager, EcoMetro Guides and ecometro.com for Celilo Group Media (Feb 2007-present)
Online (launched August 08’-present)

  • On 4 person team that launched ecometro.com from the ground up working with 3rd party developers, with ongoing involvement in site enhancement, taxonomy creation, user moderation and spam control
  • Created initial editorial plan and subsequent editorial calendars based on competitor analysis and research
  • Content creator in form of blogs and newsletters and editorial manager for remote bloggers in 4 cities
  • Used analytics to monitor site traffic for performance
  • Selected keywords, analyzed click-through rates and traffic quality for various eco keywords per city with attention to historic trending and hot trends
  • Campaign creation and tracking by source and city
  • Optimized content, titles, and links with keywords for organic SEO
  • Spearheaded Twitter, Facebook, and Flickr accounts for each city
  • Evolving social media planning and training of market directors and staff
  • Created local green content for monthly newsletters per city
  • Conducted trainings for all levels of staff on CMS, Social Media, and  Creative Commons
  • Solicited user feedback through email surveys (SurveyMonkey), Twitter and Facebook, usually with incentives for participation
  • Produced specialized content for holiday guide and media trades (usually green tips) tailored to their demographic

Print EcoMetro Guides
Green guides and coupon books with 150,000 circulation published annually in multiple markets under the names Chinook Book, Blue Sky Guide, and EcoMetro Guide
o    2007: Portland, Seattle, Minneapolis/St Paul
o    2008: Added Berkeley/Oakland
o    2009: Added Denver/Boulder, Silicon Valley

  • Remotely researched and created localized green living content appropriate for use by school fundraisers in 12 annual sections: organic foods, farmers markets, energy savings, renewable energy resources, low-water gardening, green home practices, green building, recycling, community resources, eco-fashion, biking, and mass transit
  • Developed 2-3 interactive features annually (ex. home water use calculators), used on site as downloads
  • Obtained and incorporated feedback from local government sponsors in new markets and local staff in each market

Freelance Writing, Portland, OR
Portland Tribune (Sustainable Section), September 2006

  • Local sustainable arts and businesses interviews, event coverage

Portland Institute for Creative Arts (PICA), Sept 05-Present

  • Blogging at pica.org during PICA’s 10 day annual Time Based Arts festival

Additional Publications: L.A. Times (Winter Olympics), Plenty Magazine (eco-fashion), UltraPDX.com (designer interviews, fashion show coverage).

Freelance Social Media/Marketing, Portland, OR
Yelp.com, Marketing Assistant, contract

  • Created reviews and community lists, fostered community interaction, added to directory for Yelp Portland in early stages of site release

Urban Pages.com and Urban Pages Guide (print), freelance

  • Research and writing for short articles on Portland businesses and attractions (top modern furniture stores, hipster bars, etc)

Education

Lewis & Clark College, Portland, OR

  • English major, creative writing focus
  • Academy of American Poets Award

Skills
Community Server, Google Apps, Google Analytics and tools, Wordpress, Moveable Type, ExactTarget (email management), understanding of Creative Commons, Microsoft Office, basic Adobe CS, basic HTML

Social Media Loves: Twitter (TweetDeck & BudUrl for tracking), Flickr, Facebook, Myspace, Daytum, Ning

Travel

Israel, Italy, London, Croatia, Bosnia, Montenegro, Munich, Brussels, Chile, Thailand, Fiji, Costa Rica

And of course, locally around the beautiful Pacific NW

Hello hello! I create content to engage people in all levels of a sustainable lifestyle and show how to take action through localized resources, interactive impact calculators, and the social aspects that make it all fun. There is a lot of generalized green living information out there, but it's the ability to act at home and with your community, and the emotional incentive to do so, that I work in. If you work in digital storytelling, environmental education, or sustainable travel, I'd like to know who you are, too. Twitter is best, but email is good also.

Tweet!